Skip to contentSERGE

MANAGED CHATGPT ADS

Build intelligent campaigns.

Meet your next customer in their next conversation. Serge builds, manages and measures your ChatGPT ads.

Build your campaign
Your account · Your billing · Created paused
SERGE INTELLIGENCEThe intelligence vision

Every signal. A smarter next move.

Visits, engagement and purchases reveal what matters.

Serge connects customer signals with your business context.

Turn those insights into different campaign ideas.

Campaign B looks promising. You approve the next test.

Product vision · Example dataContinue

THE CHATGPT AD EXPERIENCE

How your ad can appear in ChatGPT.

A conversation. An independent answer. Then a clearly labeled ad that can help someone take the next step.

ChatGPT · Placement previewIllustrative conversation

IN CONTEXT

Part of the moment. Separate from the answer.

A customer has a question.
They’re exploring an idea or deciding what to do next.
ChatGPT answers independently.
Buying an ad doesn’t put your brand in the answer or buy a recommendation.
Your ad has its own place.
A compact card below the response brings your brand, message and image together.

Serge prepares your campaign. OpenAI decides whether and where an ad is shown. This illustrative conversation is not a targeting control.

How can I make my small home-office desk feel less cluttered?

Start with the things you use every day, and give everything else a home:

  • Keep one clear work area. Leave space for your laptop and whatever you’re working on.
  • Group the small things. A shallow tray can keep pens, cables and loose items together.
  • Use focused lighting. A compact desk lamp can free up space and light your work.

What’s on your desk now, and how much space do you have?

Illustrative Northstar desk accessories: a lamp, notebook and tray.
NorthstarSponsored

A calmer desk

Desk essentials for a clearer workspace.

Illustrative recreation based on OpenAI’s published example. Fictional brand and conversation; not a live ChatGPT embed. Actual appearance may vary. See OpenAI’s example

Your message. Your destination.

Review your creative in Serge. The ad leads to your website when someone chooses to explore.

See what you’ll need

GETTING STARTED

You know your business. Serge helps with the campaign.

Start with a website. Leave with a reviewed plan, your ad creative and a clear next step.

  1. Your business

    Bring your website.

    Serge reads your public pages and prepares a business profile for you to check.

    Your part

    Check the facts.

    Add your website URL. Correct your offer and customer details, then confirm the profile.

    A Serge subscription is required for website analysis and generation.
  2. Your campaign

    Give the draft your point of view.

    Serge turns your confirmed business profile into a campaign plan and editable ad drafts.

    Your part

    Make it yours.

    Review the audience and offer. Edit the headline and description, choose an approved image and confirm the destination.

    You approve the message before account setup.
  3. Your launch

    Choose when to go live.

    Serge creates the campaign paused when launch access and OpenAI reviews permit it. You approve the budget and currency before it runs.

    Your part

    Connect. Review. Enable.

    Complete OpenAI verification and billing, connect your Ads API key and set a budget. Review the paused campaign before enabling it.

    OpenAI controls account approval and ad delivery.
  4. Your measurement

    Understand the visits that follow.

    See available OpenAI results alongside optional site activity after the click.

    Optional · your choice

    Add the site snippet.

    Install it yourself or ask your developer. Configure the events you want to measure, including purchases where supported.

    You can prepare and launch without site measurement.

Your Serge subscription covers campaign preparation. Running ads also requires an eligible OpenAI account, completed reviews and launch availability in Serge. Currently available only to Swiss residents and businesses established in Switzerland. A Swiss billing address is required.

PRICING

Clear pricing. Your ad budget stays yours.

Your subscription covers website analysis and campaign preparation. Review your campaign before deciding your advertising budget.

Solo

For you and your product
CHF 159/ month

CHF 9 today for your first month of Serge, then CHF 159/month until you pause renewal or cancel. OpenAI decides account and ad approval. Ad spend is separate and paid directly to OpenAI. Prices include applicable VAT.

  • A campaign to review: buyer, angle, reasons, and one ad
  • Ad copy written from your website, with artwork you can edit and download
  • Build paused, run, and pause from your own OpenAI ads account
  • What OpenAI reports for your campaign, with the next move beside it

Currently available only to Swiss residents and businesses established in Switzerland. A Swiss billing address is required.

Advertise on ChatGPT

Ad spend is separate and paid directly to OpenAI. Serge never takes a percentage of your budget. Prices include applicable VAT.

FAQ

Good questions. Straight answers.

A few things to know before your first campaign.

Ask us something else
Where will my ads appear?

Serge prepares campaigns for ChatGPT through your own OpenAI ads account. OpenAI decides advertiser eligibility, placement and delivery. Serge helps with the plan, ad examples and managed setup.

Who owns the ad account?

You do. Your business owns the OpenAI ads account, billing and spend controls. You connect Serge with an API key that you can revoke at any time.

What does Serge cost?

CHF 9 today for your first month of Serge, then CHF 159/month until you pause renewal or cancel. OpenAI decides account and ad approval. Ad spend is separate and paid directly to OpenAI. Prices include applicable VAT. Currently available only to Swiss residents and businesses established in Switzerland. A Swiss billing address is required.

What can I prepare today?

Start with a business profile, campaign plan and editable ad creative. Serge supports ChatGPT ads only. The intelligence animation shows our product vision, not a promise of autonomous optimization today. Managed launch requires OpenAI account approval and availability in Serge.

What can I measure?

Serge shows available OpenAI campaign reporting and labels unavailable results. Optional site measurement records supported campaign visits and on-site activity. Reporting can lag, and clicks are not conversions. Installation, consent and event coverage affect what you can observe.