Small weekly batches — the waitlist is open.

SERGE

ChatGPT Ads · US

Reach buyers while they're asking ChatGPT what to buy.

Serge creates, manages, and measures the ads — from your own OpenAI ads account. Your card and spend caps stay yours; every click is tracked to what it returned on your site.

New beta seats open every week

For US ecommerce brands, SaaS companies, and agencies. We email you about your seat and nothing else — unsubscribe any time. Privacy

Saving your spot is free. No card. Your ad account and billing stay yours.

The inventory

This is a ChatGPT ad.

A sponsored card under the answer, at the moment someone asks a buying question. 900 million people use ChatGPT every week — most of them have never seen one of these. The format is that new.

A shopper asks

Best noise-cancelling headphones under $200?

Here are three strong options in that range, based on battery life and noise cancellation —

Sponsored

yourstore.example

Aurora X20 headphones

40-hour battery, adaptive ANC — $179

Shop now →
A recreation of the format. Self-serve access opened to US businesses in May 2026 — no agency contract, no minimum spend. The auction is young.

How Serge works

You keep the account. We do the work.

You don't hand your card to a middleman, and you don't wait on an agency. OpenAI requires advertisers to own their own ad account — Serge is built around that.

  1. Your account, your billing

    Open your OpenAI ads account and invite Serge in with a role you control. Payment method, spend caps, and ownership stay with you. Revoke access any time.

  2. We build the campaigns

    Tell us what you sell and what a sale is worth. We write the ads, set the conversation targeting, and pace the budget from the Serge cockpit — no keywords to learn.

  3. Every click accounted for

    Serge tracking follows every ad click onto your site — sessions, carts, orders. OpenAI reports its own numbers; this is your first-party count, on your own surface.

The numbers behind ChatGPT ads

900M
weekly ChatGPT users — OpenAI, February 2026
$0
minimum spend since May 2026 — down from a six-figure launch floor
5
markets where ChatGPT ads already reach shoppers — US, CA, AU, NZ, UK

Every new ad platform has an early window — thin auctions, cheap attention.ChatGPT's window is open now. Serge gets you in while it lasts.

The window is open. Saving your spot is free.

For US ecommerce brands, SaaS companies, and agencies. We email you about your seat and nothing else — unsubscribe any time. Privacy

One field. No card. New seats every week.

The waitlist

New seats open every week. Here's how you get yours.

Every beta account gets a hands-on setup — campaigns written, tracking installed, budgets paced by us. That work doesn't scale past a small batch at a time, so we onboard from the waitlist in weekly batches. A seat is an offer, not a commitment — and beta members keep their rate.

  • Seats open weekly

    A new batch of seats opens every week. The waitlist never closes — joining is always open.

  • Your spot is locked

    Assigned the moment you join — it never resets, and referrals can only move it up.

  • Referrals move you up

    After you join, you get a share link. Each signup through it moves you up five places.

Built for

The ad surfaces Serge is built for, and who's building it

  • ChatGPT
  • CopilotNext
  • Google AI ModeNext

I build AI-traffic tracking for e-commerce sites. When ChatGPT ads opened, every merchant I talked to asked the same two questions: how do I get in, and how do I know it worked? Serge answers both.

Yann · founder · Read the founder's note

FAQ

ChatGPT ads, answered

The waitlist

Waiting only adds people ahead of you.

For US ecommerce brands, SaaS companies, and agencies. We email you about your seat and nothing else — unsubscribe any time. Privacy

Free to join. No card. Beta members keep their rate.