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Notes from the agent layer

Research from running the scanner against real e-commerce sites, founder POV pieces, and the specific things we see breaking on enterprise checkouts.

POV6 min read

Why GA4 is blind to Claude shoppers — and what we built instead

When Claude or ChatGPT browses your store on a customer's behalf, GA4 sees a session with no referrer and dumps it into 'direct.' Here's what's actually happening, and why we stopped trying to retrofit the existing analytics stack to fix it.

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